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Fireside Chat: Evolving Marketing Strategies During COVID

REPLAY + REPORT

Enter your information to receive the replay and report from the Adobe Fireside Chat: Evolving Marketing Strategies During COVID.

We shared the results of a 1,000+ person consumer survey for shopping trends during covid. Also, Yogesh Khadilkar, VP Digital Transformation at AAA, talked about the evolved marketing strategies that AAA is taking during COVID-19.

Some of the insights were:

• The holidays are on: 3 out of 4 consumers are shopping for the holidays this season
• 37% of consumers are shopping more online versus before
• 76% of consumers will be buying a gift this holiday season
• The majority of shoppers want to see money-savings offers from brands
• How AAA is tailoring its digital marketing strategies this holiday season

For more information:

Mary Sheehan