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Making Digital Analytics More Strategic at Your Organization
With much of business going digital, it is more important than ever to understand the experiences your prospects and customers are having on your digital properties. But many organizations simply throw analytics tags on their digital properties and hope that they will somehow be able to improve customer experiences and boost online conversion. This approach rarely works and often leads to wasted time and money.

In this session, Adam Greco from Search Discovery will share a different approach to digital analytics that he has seen work over the past twenty years. Adam has consulted on hundreds of digital analytics programs and has a proven methodology for making digital analytics more strategic within the organization.
Adam Greco
Adam Greco
Search Discovery
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Marie Huszarik
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