Tips & Tricks
 This page provides an overview of the sessions at the 2019 Adobe Summit EMEA that relate to Adobe Target, broken out by the following categories: Tips & Tricks, Case Studies/Use Cases, Thought Leadership, and Labs. Use it to plan your week with us at the big event at ExCeL London. Adobe Experience Manager and Target Community Exchange Pre-Conference Event In addition, if you have registered to attend Adobe Summit EMEA, and expressed interest in the Content and Experience Management or Personalisation Track, you will receive an email invitation to attend the AEM and Target Community Exchange pre-conference event at The May Fair Hotel, London, on Tuesday May 14th at 13:30–17:00. Learn more. For more information about a given session, click the link of the title below. |
Tips & Tricks |
| Wednesday, May 15 | ||||
| Session ID | Title | Time | Featured Speakers | |
| PER8 | Nine things you wish you’d known – accelerating optimisation at TUI UK | 14:00–14:45 | Maria Jones/Ben Sprackman (TUI) | |
| Thursday, May 16 | ||||
| Session ID | Title | Time | Featured Speakers | |
| PER2 | Top tips on personalisation with Adobe Target: recommendations & automation | 12:00–12:45 | Rob Hornick (Adobe) | |
| PER9 | Tales from Target Support | 13:00–13:45 | Joshua Eisikovits (Adobe) | |
Case/Use Study |
| Wednesday, May 15 | ||||
| Session ID | Title | Time | Featured Speakers | |
| PER5 | Customer Experience Revolution: How Alitalia uses Adobe Target with Adobe Experience Cloud to personalise every interaction | 15:00–15:45 | Mascia Salucci (Alitalia), Francesco Di Egidio (Adobe) | |
| PER7 | Building an experience decision engine with Adobe Target and Adobe Sensei: NatWest highlights the architecture, culture and measurable results | 16:15–17:00 | Matthew Harwood (NatWest), Daniel Sheinberg (Adobe) | |
| PER6 | How Sky personalises across devices for customer experience perfection | 17:15–18:00 | Daniel Evans (Sky), Kimen Warner (Adobe) | |
| Thursday, May 16 | ||||
| Session ID | Title | Time | Featured Speakers | |
| PER1 | Personalisation all-stars: Tales from the trenches | 15:00–15:45 | Nicolas Wu (Adobe), Multiple Customers | |
Thought Leadership |
| Wednesday, May 15 | ||||
| Session ID | Title | Time | Featured Speakers | |
| PER3 | Anatomy of an industry-leading personalisation practice | 12:00–12:45 | James McCormick (Forrester), Drew Burns (Adobe) | |
| PER4 | Adobe Research Labs: innovating data science from concept to reality | 13:00–13:45 | Shannon Hamilton (Adobe) | |
Labs |
| Wednesday, May 15 | ||||
| Session ID | Title | Time | Featured Speakers | |
| LAB14 | Enhance content creation and diffusion with Adobe Sensei and Adobe Target | 16:15–17:00 | Francois Fornaciari/Rob Wilson (Adobe) | |
| LAB19 | Personalise offers and experiences with AI-powered personalisation | 17:15–18:00 | Thomas Heinbach/Peter Eiselt (Adobe) | |
| Thursday, May 16 | ||||
| Session ID | Title | Time | Featured Speakers | |
| LAB24 | Ever wondered if you could build a serverless web application with UX testing and personalisation enabled? | 12:00–12:45 | Andrew Hawkins/Alberto Angeli (Adobe) | |
| LAB26 | Server-side digital marketing | 14:00–14:45 | Pedro Monjo (Adobe) | |
Solution 101 |
| Wednesday, May 15 | ||||
| Session ID | Title | Time | Featured Speakers | |
| SOL2 | Get to know Adobe Target—the personalisation and testing platform at the center of Adobe Experience Cloud | 12:30–12:55 | Brian Kjaerulff (Adobe) | |