Adobe Strategic Accounts Conference 2017
October 3–6 | Pebble Beach, CA

Partial list of Conference Speakers and Facilitators

Please check back regularly for a list of this year’s exciting speaker line-up.

Guest Speakers

James Altucher

Author

James Altucher is the author of 18 books including Choose Yourself, which USA Today listed as one of the “12 Best Business Books of All Time”. His most recent book, Reinvent Yourself, was released in January 2017. James has started and sold several companies and is an active angel investor. He has run a hedge fund and worked for several hedge funds. Additionally, James hosts The James Altucher Show, a podcast that has included guests ranging from Tony Robbins to Mark Cuban, Peter Thiel, Arianna Huffington, Coolio, and, of course, a young man named Brian Koppelman. His podcasts have had over 30 million downloads. James will interview Brian Koppelman in an insightful session on what makes an experience memorable.

Jamie Gutfreund

Global CMO

Wunderman

As Global CMO, Jamie Gutfreund leads Wunderman’s global marketing and communications initiatives. Partnering with Wunderman’s leadership team, Jamie is responsible for building innovative programs to drive awareness of Wunderman’s unique blend of creativity and data.

An early pioneer in digital content and commerce, Jamie has a breadth of experience identifying opportunities and building partnerships between brands and technology companies. She has worked at Microsoft, Expedia, and Prodigy developing original content and business strategies for clients, brands, and entertainment partners. Her commentary on youth culture and marketing can be found in such media outlets as Advertising Age, Forbes, The New York Times, and The Wall Street Journal.

Jason Heller

Partner and Global Lead

McKinsey & Company

Jason Heller is a Partner and global lead of the digital marketing operations and technology practice at McKinsey and Company. Jason works closely with CMO’s and other senior executives to transform the marketing organization in response to rapidly changing consumer behavior, the fragmentation of media, and the opportunities created by innovations in agile marketing, big data, advanced analytics, and machine learning.
Jason has been a digital marketing pioneer, strategist, and recognized thought leader for over 20 years. He was previously CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, which was absorbed into McKinsey in 2014. Jason also co-founded and sold one of the first digital media and relationship marketing agencies.

Be sure to attend his session, “Emerging technologies and how they will impact the business and marketing landscapes.”

Brian Koppelman

Co-creator, Executive Producer

Showtime's series Billions

Brian Koppelman is the co-creator, executive producer, and showrunner of Showtime's hit drama series Billions. Over the past two decades, Koppelman and his writing/producing/directing partner, David Levien, have created an influential and diverse body of work in both film and television. Some of their most noteworthy credits include Rounders, Ocean's Thirteen, Solitary Man, The Illusionist, Runaway Jury, Tilt, ESPN's 30 for 30 (“This Is What They Want”), I Smile Back, The Girlfriend Experience, and Joe Berlinger's Tony Robbins documentary, I Am Not Your Guru. Koppelman is the host and creator of the hit Slate podcast The Moment with Brian Koppelman. Brian will be interviewed by James Altucher in an insightful session on what makes an experience memorable.

Dr. Darrell Luzzo

Senior Vice President of Digital Teaching and Learning

Laureate Education, Inc.

Dr. Darrell Luzzo currently serves as Senior Vice President of Digital Teaching and Learning at Laureate Education, Inc. In this capacity, Darrell provides executive level oversight of the design, development, and implementation of state-of-the-art, innovative digital product solutions for Laureate’s global organization. Darrell’s responsibilities include championing product innovations throughout the Laureate Network, as well as exploring and integrating new innovations into the organization’s product pipeline. Collaborating with the other executive leaders within the Laureate Office of Learning and Innovation, Darrell has lead responsibility for Laureate’s “Hybridity” initiative, ensuring significant expansion of digital teaching and learning throughout the Network.

Aidan Lyons

VP of Fan-centric Marketing

NFL

Aidan Lyons will share insights on how the NFL is rethinking its engagement strategies for a Gen-Z audience that is more connected, distracted, and digitally savvy than any before it.

Blake Morgan

Customer Experience Futurist

A Customer Experience Futurist, Blake Morgan is the author of, “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” She is an adjunct faculty member at the Rutgers University Executive Education MBA program and a contributor to Forbes, the Harvard Business Review, and the American Marketing Association. Blake is also the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube.

Diana Lee Caplinger

Group Vice President, IT Delivery Management

SunTrust, Websites and Marketing Technology

Diana Lee Caplinger is a member of the Enterprise Digital and Payments delivery leadership team at SunTrust Bank. She is responsible for managing the multiple agile and content teams that create and develop the online client experience on SunTrust Bank’s unauthenticated websites. In addition, she leads the delivery teams responsible for the implementation and management of content management systems, search, digital asset management, and several marketing applications. She is an information technology and business top talent senior leader with over fifteen years of success delivering digital, financial, marketing, and application development programs. Her experience includes senior management positions in the financial, food & beverage, multi-media, and automotive industries.

Tom Punch

Chief Commercial and Creative Officer

VICE Media

Tom Punch is VICE’s Chief Commercial and Creative Officer, overseeing the commercial content and operations for VICE’s television network VICELAND and its 12 owned and operated digital channels and its mobile offerings. He has driven global content partnerships with ABInBev, Unilever, Samsung, YouTube, and Google, while building out a brand production studio to serve brands and partners. He now works at the intersection of creative and commerce to bring VICE’s content and creative offerings together with sales and publishing to drive VICE’s innovative content monetization models across VICE’s 3 screens and OTT platforms globally.

Natanael Sijanta

Director, Global Marketing Communications

Mercedes-Benz Passenger Cars

Upon completing his professional education as a Master of Business and Engineering, Natanael Sijanta began his career with Mercedes-Benz in 1995 in a trainee program. Over the next 18 years, he held various positions with increasing levels of responsibility, including Product Communication for Mercedes-Benz Passenger Cars, Brand Communication for Asia and Latin America, and Product Information and Product Management for SUVs and Compact Cars. In 2013, he became the Head of Sales at Mercedes-AMG GmbH, before taking on his current position at Mercedes-Benz Passenger Cars, as Global Director Marketing Communications.

Arra Yerganian

Chief Branding and Marketing Officer

Sutter Health

Arra Yerganian leads a comprehensive, differentiated, and effective brand strategy for Sutter Health that provides innovative, market-driven, and value-added solutions across our geographies and care continuum.

Arra joined Sutter Health in 2015 from San Francisco-based One Medical Group, a leading national primary care network. As the organization’s chief marketing officer responsible for brand stewardship and member acquisition strategies, Arra helped successfully differentiate One Medical Group as a transformational provider.

In 2016, Arra was honored with the Chief Marketing Officers Award. Presented by the International CMO Club, this industry award recognizes top senior marketing executives who demonstrate the ability to develop and enhance corporate branding beyond the marketing department, leading growth across functional areas.

Adobe Speakers

Ann Lewnes

Executive Vice President and Chief Marketing Officer

Adobe

As executive vice president and chief marketing officer, Ann Lewnes is responsible for Adobe's corporate brand, corporate communications, and integrated marketing efforts worldwide. She drives the company's corporate positioning, branding and identity, marketing campaigns, public relations, social media, and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe's brand to employees and the community, she also oversees Adobe's internal communications and community relations efforts, including the Adobe Foundation, which funds philanthropic initiatives around the world.

Abhay Parasnis

Executive Vice President and Chief Technology Officer

Adobe

As executive vice president and chief technology officer of Cloud Technology, Abhay Parasnis is responsible for Adobe’s technology strategy and innovation agenda. His organization is chartered with integrating Adobe’s three clouds – Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud, providing a consistent customer experience across the Adobe platform, and enabling Adobe’s go-to-market strategies through the cloud. He also leads Adobe’s advanced research labs, focused on cutting-edge inventions, and the company’s security efforts to ensure Adobe’s products are designed, engineered, and validated using security best practices.

Brad Rencher

Executive Vice President and General Manager, Digital Marketing

Adobe

As executive vice president and general manager, Brad Rencher is responsible for driving Adobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry's leading end-to-end digital marketing platform—the Adobe Marketing Cloud. Rencher has also driven strategic Adobe acquisitions, including the January 2012 acquisition of Efficient Frontier, a leader in optimizing digital advertising across search, display, and social media.

Chris Hall

Vice President and General Manager, Customer Experience

Chris is a passionate proponent of customer success and leads Adobe’s Global Customer Experience organization with a singular focus on accelerating customer value. With 20+ years’ experience in senior executive and leadership roles, she has led the creation of measurable customer insight strategies to identify new business markets and opportunities, inspired new product and service development, and built new revenue streams that fuel growth. These innovative customer engagement strategies have enabled effective end-to-end customer relationships and contributed to industry-leading customer retention.

Robbie Traube

Vice President, Strategic Accounts, NA, Digital Marketing Business

Adobe

As vice president of strategic accounts at Adobe, Robbie Traube leads a program designed to fully support Adobe's most strategic customers. By leveraging a team of veterans from different disciplines across Adobe, Robbie ensures that an excellent level of service is achieved and strong partnerships are maintained.

Suresh Vittal

VP Platform & Products | Digital Marketing at Adobe

Adobe

Suresh Vittal is not your typical “product guy.” With his extensive experience in research and customer intelligence, Suresh brings a wealth of strategic thinking to Adobe’s Digital Marketing business. Vittal serves as vice president of platform and products, and oversees product management, strategy and GTM for the industry leading Adobe Experience Cloud and our platform efforts.

Suresh is responsible for driving our platform strategy and roadmap to deliver on the promise of the Experience Cloud. His charter focuses on ensuring Customer Success, driving integration and core services on the platform and enabling innovation through Machine learning and big data infrastructure.

Please register for this event while space is still available.
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