| The New Role of Mobile for Travel Brands in the Era of Covid |
| Acceleration is an understatement for the role digital is playing for connection, entertainment, and online shopping. |
| According to Adobe’s data, it would have taken between 4 and 6 years to get to the levels of ecommerce that we saw in May if the growth continued at the same levels it had for the past few years. |
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Globally, mobile showed its highest growth in July* with increased usage of 70%. As consumer behaviors have shifted, the expectations have also escalated. With travel reopening, there is a need for mobile devices to both transact and enhance digital self-service to limit live interactions. Contactless will be the new normal and a top opportunity to enhance travel safety in the era of Covid‑19. |
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*Global Web Index, Coronavirus Research, Wave 5, July 2020 |
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Join Branch and Adobe for a peer-to-peer discussion on how to support your customers in their long-awaited return to travel through improved and enhanced mobile experiences. We invite you to join by audio and video. |
| Topics we’ll cover: |
- 4 key themes in a post-Covid travel era
- The worst of the declines are behind us
- Consumer behavior is changing
- Contactless is the new normal
- The importance of flexibility and insurance
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For more information:
Ivy Portwood
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