7 Essential Steps in Digital Transformation
Sponsored by Accenture
Hear from Export Development Corporation’s Marc-Andre Sinclair as he and Accenture’s Brent Chaters discuss their first-hand experience with the challenges and best practices associated with digital transformation in the Canadian public sector.
Marc-Andre Sinclair is EDC’s Director - Digital Marketing, Platform, Content Strategy & Partnerships
Brent Chater is Accenture’s Head of Digital Customer & Marketing Practice (Canada)
Developing Best-In-Class Recruiting Experiences to Attract, Train, and Build a Diverse Workforce
Today’s recruiter is challenged by the complexities of marketing in a digital world. Technology has drastically changed how all business is conducted, as well as the expectations of citizens. In this constantly changing environment, citizens expect personalized content on all communication channels and devices. Knowing where and how prospective recruits consume, share, and make decisions based on content is crucial to establishing an effective and efficient recruiting strategy.
How to be DAM Good at Measuring Your Social Engagement with Citizens
Learn how Digital Marketers and Communications professionals can manage and measure the social experiences the Canadian Federal Government has with citizens and businesses. Presented by Hootsuite.
Understanding the Citizen Journey through Analytics
Citizen journey map is one such process that allows governments to understand requirements of its residents and co-design policies and services. Measure your customers across channels and devices to develop a true 360-degree view of your customer. Move from simple web analytics to delivering experiences in real time with true customer intelligence. Join Ahmed and Karim Elemam as they share insights from their experience with West Jet and TELUS to improve services through digital insights.
Citizen-centric: A nice buzz word but what does it really mean?
Hear how Deloitte uses rapid digital prototyping to validate solutions with citizens and stakeholders.
Presented by Doug Logan
Doug is Senior Manager in Deloitte’s technology practice focused on digital transformation and innovation in the public sector. Prior to joining Deloitte, Doug was the Director of Digital Channels at Canada Post and has over 25 years of experience in digital service delivery solution design and development.
Doug specializes in human-centered service design and design-led innovation. He has extensive consulting and in-house experience designing and delivering small- and large-scale user-centered, data-driven digital B2B and B2C technology solutions, user experiences and campaigns across mobile, web, API, social media, e-commerce, e-marketing, and desktop software platforms for North American public and private sector organizations in support of sales, marketing, fulfillment and customer service strategy and objectives.
Reimagining the Grant and Contributions Process
Join Adobe’s Jasmin Charbonneau as we share our AEM Portal contribution to Government of Canada’s Enterprise Grant & Contribution Solution.
Ron Surette of Treasury Board Secretariat will share an update on the Microsoft Dynamics CRM grants accelerator and J.P. Simbandumwe, Partner with Jumping Elephants, will demonstrate results of their integration work with a Federal Program and how the enhancements from TBS will enable departments to accelerate deployment of the dynamics portal.