Tuesday, March 221:00–2:00pm
Keeping up with the demand for mobile apps in the enterprise—Session S826
There's no denying it: Organizations are struggling to deliver apps at the crushing pace required to keep up with growing demand. Learn how to address the biggest challenges related to creating and managing your apps in an environment where time to market and efficiency are crucial. Discover how to leverage existing content for your mobile channels, tie into your critical business systems for powerful, actionable experiences and tap into an integrated set of app services that eliminates the friction created by dealing with individual services. Reserve your seat in Session S826.
Tuesday, March 222:30–3:30pm
Hartford Funds: Driving teams to action with enterprise mobile apps—Session S704
Content exists all over your company—and enterprise interactive mobile apps can centralize this content to make your teams more productive and effective. In this session, hear how Hartford Funds—the mutual fund division of a Fortune 500 company—uses Adobe Experience Manager Mobile to equip its advisors with mobile apps that showcase its products and drive the business forward. Also discover how Adobe Experience Manager Mobile plays a central role in delivering content across the web and a whole new mobile channel—with a consistent experience for both. Reserve your seat in Session S704.
Wednesday, March 239:00–10:00am
DuPont: Cultivating a global strategy for mobile apps—Session S712
Apps drive customer engagement—but an app-based strategy is only valuable when the right content gets into the hands of the right customers at the right time. In this session, see how DuPont, a diversified global science company, uses Adobe Experience Manager Mobile to help grow its business—and in turn the global food supply—by equipping its customers and reps with relevant, regionalized information in mobile apps. Reserve your seat in Session S712.
Thursday, March 249:30–10:30am
Use Adobe Experience Manager Sites and Assets to reach your audience where they live—on mobile—Session S815
You've made the significant investment to get Adobe Experience Manager Sites and Assets up and running in your organization—are you ready to supercharge this investment by using the same content, workflow and staff to create mobile apps? During this session, learn how adding Adobe Experience Manager Mobile to the Adobe Experience Manager tool set you use everyday will enable you to rapidly and affordably cross publish to the web and to an app in one seamless workflow, opening an entirely new mobile channel for your enterprise. Reserve your seat in Session S815.
Thursday, March 2411:00am–12:00pm
Sales enablement on the go: Under Armour's mobile app—Session S816
According to Gartner, 40% of enterprise employees in the U.S. use smartphones or tablets for work every day, and many companies are relying more and more on mobile apps to deliver timely and accurate information to their workforce. Join us to learn how Under Armour built a digital catalog app—containing tens of thousands of SKUs—that has lowered operating costs, increased efficiencies and become a critical part of their field enablement strategy. By leveraging their Adobe creative workflows, content in Adobe Experience Manager Assets and Adobe Experience Manager Mobile, Under Armour can continuously deliver up-to-date and accurate product information to the field, helping them avoid lost revenue, order errors and customer dissatisfaction, and ultimately, change the way they do business. Reserve your seat in Session S816.
Wednesday, March 238:30–10:00am
Build enterprise apps fast with Adobe Experience Manager Mobile—Session L325
If you’ve faced the challenge of quickly building mobile apps for multiple platforms while struggling to keep the content in those apps up-to-date, join us for an introductory, hands-on experience creating mobile apps using Adobe Experience Manager Mobile. Adobe Experience Manager Mobile equips you with the tools to create compelling enterprise apps that will engage your customers and employees—and to do it quickly to meet fast-moving market demands.
Reserve your seat in Session L325.
Thursday, March 2410:00–11:30am
Manage your existing mobile apps & content with Adobe Experience Manager Mobile—Session L324
So you have existing native and hybrid mobile applications. You’re a development team and want to continue to develop rich mobile application experiences while allowing your marketing team to create, manage and quickly publish their content. Join us for this lab to learn how to manage content within existing native and hybrid apps using Adobe Experience Manager Mobile, as well as how to send push notifications, create in-app messages and be able to quickly dig into and analyze usage and lifecycle analytics data for those applications so you can react with changes that increase brand loyalty and conversions. Reserve your seat in Session L324.
Thursday, March 241:00–2:30pm
Add power to your apps with Cordova in Adobe Experience Manager Mobile—Session L305