Adobe Campaign

Contextual email is the next frontier. Deliver it now.

Adobe Campaign webinar recording, The Next Frontier of Email Marketing

Email marketing is undergoing a renaissance, holding strong as the workhorse of commercial communication campaigns. Email still returns $39 for every $1 invested, according to a recent study by the Direct Marketing Association.

Unfortunately, a disconnect between consumers and marketers exist — 63 percent of consumers feel numb by marketer’s personalization attempts, while more than 70 percent of marketers think they’re doing a good job with personalization. It is clear that today’s consumers expect more from email.

Watch the on-demand webinar to learn about:

  • Key developments and innovations in email marketing
  • Insights from the best and worst campaigns in 2014
  • Shared tips and best practices for email marketing success

Featured speakers:

Shar VanBoskirk, Vice President and Principal Analyst
Forrester Research

Kristin Naragon, Director, Email Solutions