Email marketing is undergoing a renaissance, holding strong as the workhorse of commercial communication campaigns. Email still returns $39 for every $1 invested, according to a recent study by the Direct Marketing Association.
Unfortunately, a disconnect between consumers and marketers exist — 63 percent of consumers feel numb by marketer’s personalization attempts, while more than 70 percent of marketers think they’re doing a good job with personalization. It is clear that today’s consumers expect more from email.
Watch the on-demand webinar to learn about:
Shar VanBoskirk, Vice President and Principal Analyst
Kristin Naragon, Director, Email Solutions