Learn and share best practices with like-minded marketers.
Who Should Attend
The content will be targeted for digital marketing managers, web architects, solutions architects, web project managers, web producers, integration engineers, and content & localization managers.
Why Attend
- Learn best practices and challenges shared by various industry leading companies using Adobe Experience Manager
- Connect with other Adobe Experience Manager practitioners and experts to share experiences and knowledge
Date: Wednesday, May 2
Time: 13:30–17:00
Place: The Mayfair Hotel | Stratton Street, London, W1J 8LT | United Kingdom
Agenda
| Time | Min | Session | Presented by |
| 13:30–14:00 | Welcome and Peer Mixer | Adobe | |
| 14:00–15:45 | Customer Presentations | ||
| A Premier Digital Transformation: How Whitbread is transforming the digital experience of the most loved hotel chain. Take a look behind the scenes how Whitbread rebuilt a new modularised, flexible and highly configurable checkout flow and how it is transforming the way Premier Inn interacts with the customer through an Automated Customer Engine. |
Whitbread Freddie Dran, Digital Architect Giacomo Picciani, Technical Lead |
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| Turning the page - making personalisation part of the story at Penguin Random House UK Penguin Random House UK shares their experience of becoming an audience-centric business and how they see a bright future where Adobe Experience Manager will empower direct relationships with readers at scale. |
Penguin Random House Albert Hogan, Director, Group Marketing, Audience & Digital Development |
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| 15:45–16:30 | 40 | Roundtable discussion: Sharing best practices
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Attendees |
| 16:30–17:00 | 15 | Closing Remarks | Adobe |
| 17:00–19:30 | Networking Reception: 2018 Adobe Experience Business Excellence Awards Ceremony | Adobe |
![[speaker1Name]](http://www.adobeeventsonline.com/DMS/EMEA/2018/AEM/images/spk1.jpg)
![[speaker1Name]](http://www.adobeeventsonline.com/DMS/EMEA/2018/AEM/images/spk2.jpg)